http://conceptsmarketingdesign.com/roxblrl/otiarw.php?fw=lyle-mcdonald-generic-bulking-routine-pdf Don’t tell a soul but I’ve been working in advertising since the nineties. Email didn’t exist in creative departments and the layouts for client presentations were all painstakingly done by hand. Of course, everything has moved on since then. Technology is rapidly changing how we reach out to savvy consumers. But thankfully there’s one thing that will always stay the same. The need for great creative thinking and super-engaging copy.