It’s not always possible to do the work you want to do with your existing clients. The copywriter I used to work with (the wonderful Ali Taylor) had the inspired idea of creating some ads for Eddie’s in Argyle Market. It was less of a store and more piles of books. We approached Eddie to ask him if we could run the ads in the local paper. When we mentioned it wouldn’t cost him a thing, he enquired as to what the catch was. There was none. We wanted to do some good ads and our account handler (the lovely Amanda Anderson) managed to blag some free media space. When we went back to see Eddie a few weeks later, we received a warm welcome from him and some free books. His phone hadn’t stopped ringing since the ads were published. A very happy ending indeed.