Scottish National Blood Transfusion Service, Ambulance Panels
Picture the scene. You’re sitting in your car and you hear a siren blaring behind you. You check your rear view mirror and spot an ambulance. As it passes, you notice a panel on it encouraging you to give blood. For the first time ever, award-winning ambient media spaces were created on the backs of ambulances to highlight the urgent need for blood donation. What better time to remind people that giving blood really can save lives.