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Redesigning the business of advertising

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Cindy Gallop is one heck of a lady. Former BBH chairman and founder of IfWeRanTheWorld and Make Love not Porn, she spoke at the Changing Advertising Summit in 2012. What she had to say was remarkable. It still is remarkable. This talk is not just gold dust for anyone who works in the advertising industry – it’s relevant to clients too. From new business models (shared values + shared action = shared social and financial profit) to nuggets about what consumers really want; this is a real eye opener. Here is how we can all keep up and shape the future in the process.

https://www.theguardian.com/media-network/video/2012/nov/02/advertising-business-cindy-gallop