Dave Trott’s latest blog was fantastic. It was about a man called Bob Levinson. He was head of copy at Doyle Dane Bernbach, which created some of the world’s most iconic advertising. Bob Levinson knew what made a great ad. He said, “If you look at an ad and fall in love with the brilliance of it, try taking the product out of it. If you still love the ad, it’s no good. Don’t make your ad interesting; make your product interesting.”
Here’s an ad that passes the Bob Levinson test.
You can find Dave Trott’s post ‘Why it’s wrong to like an ad‘ at davetrott.co.uk Well worth a read.